About Us

Current IR, PR & Digital Marketing Strategies don't focus on developing comprehensive and integrated marketing strategies to define key objectives, implement personalised and targeted customer engagement as well as using data analytics to measure and adjust their tactics for optimal results

Market Perspectives Consulting Ltd (MP) is a specialist Digital Marketing and Marketing Consultancy Agency with a passion for providing marketing solutions to leverage you and your business over the competition.

Problems

Solution

Lack of Personalisation:

Many marketing campaigns are too generic and fail to connect with individual customers on a personal level.

Use customer data to segment your audience into smaller groups based on multiple criteria. This will allow you to create targeted marketing content that speaks directly to your customers needs and interests. Examples such as targeted emails, personalised landing pages and using dynamic content to tailor messaging, are consistently analysed to then leverage your content through automation.

Over-reliance on Social Media:

Whilst social media can be one of, if not, the most powerful marketing tool, many businesses rely too heavily on it at the expense of other channels.

Diversify your marketing strategies to include a range of approaches, such as email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, news announcements and content marketing. Another tactic is to leverage offline marketing through events and trade shows.

Information Overload:

With a consistent flow of insights, new data and trends online, it can be difficult to reach your target audience and with the correct message.

Create a content strategy that focuses on high-quality, relevant content to provide value to your target audience. Identifying the key metrics that matter most to your business and tracking these will help avoid the temptation to constantly create new content rather than focusing on creating quality content that drives results.

Lack of Integration:

Many companies have separate teams for IR, PR, and digital marketing, which can result in disjointed messaging and a lack of consistency across channels.

Constructing a team of expert individuals that specialise within each of the main marketing streams, will ensure a clear and defined marketing approach. Promoting cross-department collaboration can lead to a more integrated approach between the marketing teams that will ultimately lead to better results.

Our Story

With the ever-changing landscape of digital marketing, it is difficult for many companies to identify current media trends and to implement a strategy that appropriately promotes brand identity and awareness.

Not only do we recognise the extreme impacts this can have on business growth, but also the vast financial pressures that identifying and executing such practices can create.

As a result, our dedicated team strive to provide unmatched social media and marketing solutions, which are tailored specifically to you and your company's needs.

We believe that our extensive range of services guarantee effective and cost-efficient digital marketing strategies to ensure your business's success.